You are sat within an audience watching a person who claims to be a social media ‘guru’ or ‘expert’ start their PowerPoint presentation.
Slide 1. Contains the title (obviously) which will more then likely hint that this PowerPoint presentation will give you the secret to eternal social media guru power.
Slide 2. Uses a open question to get you engaged – 99% of the time this question is ‘So, what is social media?‘.
Slide 3. Sets the scene and gives you a overview history of social media – Remember that lesson, we had to have before using the Kettle? You know, the one in which you had to learn about the history of kettles before you could use it. Well this slide is just the same.
Slide 4. Goes into different types of social media platforms. – With the guru stating that there are some very popular ones and some that are not
Slide 5. Then has photos of said social media platforms – just in case you don’t know what social media looks like; – Like that one time someone had to show me a picture of a foot, so that I could understand their story about a foot.
Slide 6. Contains statistics on how many people used social media today – For the sole reason that big numbers look great in a PowerPoint presentation.
Slide 7. Is full of business terms like highly targeted audience, core metrics and qualitative benefits just to make the point that social media is a platform of highly targeted audiences, made of core metrics that bring in qualitative benefits.
The guru then finishes with several slides showing how different companies have used social media to create a niche for themselves and gain a gazillion followers.
If you are having a hard time imagining this scenario, don’t worry – within a 1 minute search on the interwebs I found 3 perfect examples:-
I could now fit in a image that represents Death by PowerPoint, but I’m not, because even that is overused – so instead I’m going to give you a link – its up to you if you click. But it is a hell of a-lot better then an image that represents Death by PowerPoint.
So I now, as king of what is right for man-kind : declare a ban on all PowerPoint presentations to do with social media – We can not use the most soul-destroying presentation tool to represent the most creative, communication tool on the planet.
- Use the internet.
Why not go on the social media sites instead – it makes it a little bit more fun. (make sure you xxx browser history, doesn’t crop up by accident…)
- Prezi it.
Yes it is just a fancy PowerPoint, but it is a little bit more fun then slides
- Get the flip-chart paper & post-it’s out
Go old school, everyone loves a bit of flipchart paper and post-it’s – it allows the audience to be creative in what they write/draw
- Start roundtables. We can assume everyone understands social media to a certain extent – so don’t go on about your stats and figures on why it is important, get everyone to discuss it’s importance, tip, hints and ideas. Open Source the data within everyone’s heads .
- Make a game
Everyone loves games
- Make a story.
and everyone loves stories – these are what made us learn, understand and create new ideas when we were wee children. – So why should we give it up?
- Be more creative then I am within these bullet-points.
Seriously I do not have all the answers
I challenge you.