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Social Media PowerPoint Presentations Should Be Punched In The Face

1 May

Imagine this:
You are sat within an audience watching a person who claims to be a social media ‘guru’ or ‘expert’ start their PowerPoint presentation.

Slide 1. Contains the title (obviously) which will more then likely hint that this PowerPoint presentation will give you the secret  to eternal social media guru power.
Slide 2. Uses a open question to get you engaged – 99% of the time this question is ‘So, what is social media?‘.
Slide 3.  Sets the scene and gives you a overview history of social media – Remember that lesson, we had to have before using the Kettle? You know, the one in which you had to learn about the history of kettles before you could use it. Well this slide is just the same.
Slide 4. Goes into different types of social media platforms. – With the guru stating that there are some very popular ones and some that are not
Slide 5. Then has photos of said social media platforms – just in case you don’t know what social media looks like; – Like that one time someone had to show me a picture of a foot, so that I could understand their story about a foot.
Slide 6. Contains statistics on how many people used social media today –  For the sole reason that big numbers look great in a PowerPoint presentation.
Slide 7.  Is full of business terms like highly targeted audience, core metrics and qualitative benefits  just to make the point that social media is a platform of highly targeted audiences, made of core metrics that bring in qualitative benefits.

The guru then finishes with several slides showing how different companies have used social media to create a niche for themselves and gain a gazillion followers.

If you are having a hard time imagining this scenario, don’t worry – within a 1 minute search on the interwebs I found 3 perfect examples:- 

I could now fit in a image that represents Death by PowerPoint, but I’m not, because even that is overused – so instead I’m going to give you a link – its up to you if you click. But it is a hell of a-lot better then an image that represents Death by PowerPoint.

So I now, as king of what is right for man-kind : declare a ban on all PowerPoint presentations to do with social media – We  can not use the most soul-destroying presentation tool  to represent the most creative, communication tool on the planet.

Let’s instead

  • Use the internet.
    Why not go on the social media sites instead – it makes it a little bit more fun. (make sure you xxx browser history, doesn’t crop up by accident…)
  • Prezi it.
    Yes it is just a fancy PowerPoint, but it is a little bit more fun then slides
  • Get the flip-chart paper & post-it’s out
    Go old school, everyone loves a bit of flipchart paper and post-it’s – it allows the audience to  be creative in what they write/draw
  • Start roundtables. We can assume everyone understands social media to a certain extent – so don’t go on about your stats and figures on why it is important, get everyone to discuss it’s importance, tip, hints and ideas. Open Source the data within everyone’s heads .
  • Make a game
    Everyone loves games
  • Make a story.
    and everyone loves stories – these are what made us learn, understand and create new ideas when we were wee children. – So why should we give it up?
  • Be more creative then I am within these bullet-points.
    Seriously I do not have all the answers

I challenge you.

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My review of 2011

24 Dec

YEAH, IT WAS ALRIGHT…

QUITE GOOD ACTUALLY.

9 Dec

It is crunch time.

In the next 24 hours we will see whether the UNFCCC (United Nations Framework Convention on Climate Change) has the ability to produce something that can tackle climate change or whether governments are going to lock in horrifically low levels of ambition for the next 8 years until 2020.

But first lets remember what stage we were at, at the end of the first week of the 2011 UN climate talks.

This first draft text, contained nearly everything to do with climate change – this UN conference is seen to many as the end or the beginning of new climate negotiations – so throwing everything, plus the kitchen sink seemed to many as a logical step….

However there have been some bad boy countries ruining the whole process:-

Canada:
Back in the day, Canada were seen as good folks within the climate talks – but then came Tar Sands and loads of money, as well as a strong opinion of wanting to kill off and walk away form the Kyoto Protocol

USA: 
A dependency on a fossil fuels industry, really does lead to a one track mind on how much we should collectively as a planet, reduce our carbon emissions.

Saudi Arabia:
Have been a little bit quiet so far at COP17. However we can be sure that at the crucial moment – they will raise they voice and halt the talks from making significant carbon reduction targets

Brazil:
An odd country to be a bad boy, seeing as they hosted the original Earth Summit and next year will host Rio+20.
The thing is though, they are starting to side with the USA and are still tempted by the Amazon being  a forestry asset.

And what about the UK and EU? 

Both the UK and European Union are Kyoto Protocol lovers and have strong commitments concerning sustainability – the problem is they have just been too quiet – being more focused on financial issues and not leading international climate change action. which they both have the ability to do.

Over these last two weeks  – youth and civil society have been pushing for countries to take positive action on aspects like

Robin Hood Tax
Forests
and the Kyoto Protocol

The Kyoto Protocol is a legally binding agreement from the 1997 UN climate talks. It pushes for developed countries to reduce their greenhouse gas emissions (USA did not sign on)and its first commitment period ends in 2012.
KP does have it’s issues when it comes to effective climate change action; however Saving KP and pushing for a second commitment period, will mean that counties will still have a commitment to reducing greenhouse gases; instead of having a possible 8 year+ gap until another legal protocol or treaty could be made!

Canadian and American youth even reacted to their countries decisions, by taking direct action within the plenary hall – turning their back on their negotiator and speaking out of turn just to make sure they points about their own future were heard.

& the UK Youth Delegation?

In the words of Neva, the coordinator –

“The delegation are doing great. They’re legends”

and we totally agree with this statement – Check out the blogs, the photos, the videos and their tweets from the last two weeks
+ we must include Emma and Tom who have been in Belgium as part of the European youth event – Durban in Brussels.

The next 24 hours

All the big discussions will  take place behind closed doors  – so we don’t know exactly what will happen until they come out and make the announcement at some point tomorrow or on Saturday.

On top of that tension is mounting within the conference centre –  Security is jumpy and civil society is putting pressure on the negotiations.

It is a very tense atmosphere.

So keep up to date via our social media channels for all the information that we can gather and lets hope the negotiators finally understand and act on climate change

To be continued…

Youth of past present and future

14 Aug

In this video, around 3.40mins a young person states ‘The youth aren’t the leaders of tomorrow, they are the leaders of today.’

Not only that, this video is full of further statements saying that governments should act for our future, groups of people getting together to shout, Chant, annoy and protest for there to be great change. Problem is, this video is from the Earth Summit 1992
19 years ago, the same actions and concerns of today were being acted out. In a depressive way, you could conclude that we have not moved a single foot towards a sustainable future.

Next year Earth Summit 2012 will take place, where issues of sustainable development will be discussed (again) and just like in the above video, expect young people to tell it straight, governments saying the time to act is now and large groups of people chanting and maybe holding hands…
This may sound like pre-defeatism, but from a point-blank view this is how it looks.
Not everyone hardly anyone knows how far we have come since 1992. Especially when thinking about youth involvement.

*

When governments noticed that young people are important, are the future and are the leaders of tomorrow – there was still a focus on adults teaching young people skills and knowledge or arranging events. Whether they were paid or voluntary, this emphasis on engaging, inspiring and motivating youth like we were at school lasted until quite recently.
In fact you could say it lasted until those youth of 92 who were involved in the Earth Summit and who understood that we are the leaders of today, grew up into official adults.

Here is the theory:
Youth of the early 90’s involved in sustainable development found themselves in their working adult lives taking up those positions of ‘teaching’ a younger generation to be motivated, engaged and inspired. They used their own tales for this purpose; believed in us being the leaders of today and told us to go out there and just do-it ourselves and BINGO! – what you have is an increase in youth involvement, with little adult involvement.
Of course, this is not shunning all adults, we still need you to teach us complicated things, give us opportunities and network contacts.

However now a youth who wants to volunteer and get involved has the ability to search the Internet and find people the same age, discussing the concerned issues on a local/national/global scale. These youth may of even set up there own organization growing in numbers and totally youth led, they may even gain opportunities to attend youth congress’s, powershift’s, or UN meetings.

The best thing about this though – Us youth of today will grow up and be the adults

who turn around to the next generation and say you are the leaders of today.
We did this, you can go on and do so much more –  a pyramid scheme of influence leading to more youth getting involved at an early age, pushing all the issues connected to and involving sustainable development into the forefront.

We are on the cusp of all youth really, truly being the voices of not only the future but today.

Why youth will save the world with social media interaction, without having to go outside much.

23 Jul

A few weeks ago Google+ was launched, currently best described like this

It joins a long list of social media platforms – from the ones worthy of a movie plot-line to localised efforts.
In fact my toolbar is linked to 11 social sites that I constantly jump through to share, comment, rate, talk and read up on favourite topics.
It must be said that this time is also spent messing about, finding stupid, gormless, childish jokes, photos, videos and rage comics but still
The growth of social media and all of its wonders means its big business.

Which has meant companies all over the world had to create new ‘social media’ roles or hire social media guru consultants who basically say ‘create a Facebook page’ ‘here is how you use Twitter’ ‘connect with people’ in a professional manner with a powerpoint presentation. Because you know
– EVERYONE LOVES A BLOODY POWERPOINT!

Lets say your business is in a bit of a pickle and you need to resolve some issues, re-grow your image and make people have faith in you. Well what you need is a marketing campaign.

Involving creating content that addresses the issue and make your ‘fans’ feel like everything is back to normal and fine. It could be short statements on social media sites on how things are going or videos full of smiles, families and professional models pretending to be normal employed people and patronising statements along the lines of a mother saying to her child
‘No your silly dear, of course Santa is real’

This is where I bring youth in – from the stereotype of fat boys sitting at their computer playing WOW, to the real stereotype of face covered make up girls doing that odd duckface and taking a photo at an odd angle for their profile pic.
WE are obsessed with social media, because we are obsessed by being social.
The only reason I got an email back in the 90’s was to use MSN and chat to friends.

We have created content just to amuse our friends, shared our personally stories and created a following without having consultant meetings.
Also we don’t have to make our customers or loyal fans like us again, because as youth – we are yet to do anything wrong!

“I’ve come up with a set of rules that describe our reactions to technologies:

1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.

2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.

3. Anything invented after you’re thirty-five is against the natural order of things.

Douglas Adams

As we grow up, making careers for ourselves (maybe some of us will become consultants, but cool ones) and become wise to the world via all the social media,
we can notice the bullcrap and really engage with what others our age are doing,
whether it is talking about Justin Bieber or aiming for future we want to live in-
via sharing links, petitions, news, campaigns; its contagious, it may even make us go outside a little bit – to socialise and grow those connections and change the world.

Check the social links of all these lot as a perfect example:-

http://www.cycan.org/                                                              http://ukycc.org/

http://juvente.no/                                                                     http://aycc.org.au/

http://www.ypwc.org/                                        http://energyactioncoalition.org/

http://www.ctrlaltshift.co.uk/

So to sum it up youth are always on social media as we like to socialise, we take in what other youth share, we build on that into our adult life, youth are like diamonds in the sun and diamonds are forever.

This blog is taking from the Road to Rio+20 blog, for which I create and promote and stuff.

The Fill the fund sea-shantie

15 May

I haven’t gone off my rocker and decided to tell you sea-shanties No….
Instead I’m giving you the info on the International Maritime Organisation and there is a reason why.
The IMO is the United Nations arm that develops and maintains framework on shipping and when you go past their headquarters in central London you expect its workers to be dressed like this
like this

But NO, they are normal business suit types and this week has been a very important one regarding themselves and climate change.

For the last four days, meetings have took place on how to create schemes that will reduce their international transport emissions which holds the potentially to save them $12billion per year and knock off 3% of the worlds total carbon emissions.

Which is amazing and brings to mind slightly over-the-top images like solar powered ships:-

*

On Monday myself, and a team of Oxfam and tcktcktck representatives campaigned outside their office dressed in sailor hats and as boats –
images are here << I’M A BOAT
Giving representatives from around the world little origami boats for them to play with and which had on them one simple message. Fill The Fund

At COP16 a Climate Fund was set up to distribute a vast amount of money to poorer countries to assist them against climate impacts as well as aid in low-energy development.
Imagine if this spare $12billion IMO have, goes into the fund!
Imagine the kudos they will get from everyone!
Imagine if they were able to come to this type of decision within four days!
*

The final outcome from our work , was…..well…. non-existent.
OK we did not expect them to turn around and complete agree with us on the matter, but maybe, just maybe some of the maritime buisness suit types have listened to us and will one day raise the question
‘Why don’t we do something good with all this money?’

REN F.book

14 May


Welcome

REN is an umbrella body that supports and promotes community-based environmental and sustainability activities within the London Bourough of Richmond upon Thames, England, UK 

We work with residents, voluntary groups, charities, schools and social enterprises (civil society). In addition, REN has its own projects, programmes and subgroups to deliver an increase in community environmental activity and responsability, biological diversity, sustainable thinking and practice in the borough to foster the more prudent use of resources.

Our specific aims:

Goal One:- To improve capacity of local charitable sector environmental and sustainability organisations and to provide advocacy.

Goal Two:- To increase engagement of the public around environmental issues and voluntary activities/ work.

Goal Three:- To protect, conserve and increase biological diversity.

Goal Four:- To promote prudent use of resources within the community, charitable sector, organisations and schools.

This encapsulates our activity on See full size image See full size image, blogs and other social media engines to promote local events, groups and important environmental and sustainability news – Giving you valuable internet links and letting you gain the stories and information from those concerned about our local environment.
______________________________________________________

“Never doubt that a small group of thoughtful, committed citizens  can change the world. Borough. Indeed it is the only thing that ever has”. -Margaret Mead.

 

So please sign up become a fan and help create fantastic change within the London Borough of Richmond upon Thames

 

Direct links:- Email http://richenvironmentnet.org.uk/Contact_Us.aspx 

Address –

3 Phoenix Wharf

Eel Pie Island

Twickenham

TW1 3DY

Richmonds Green Drink

5 Apr

 

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