Tag Archives: america

Greenwashing Gasland

27 Jun

Gasland is the 2010, Oscar nominated documentary by Josh Fox, which focuses on Hydraulic Fracturing.
The process of collecting deep underground natural gas, by drilling a hole and via the use of pressure fluid, extracting the gas.
Simple engineering science – However, this process has left hundreds of people around America with flaming tap water, balding farm stock/pets, major health problems and water contamination.

Of course, the companies that deal in Fracking, are a bit pissed off with the statements that have been made in Gasland.
So they have made a ‘quality’ greenwash 4 minute video and a special website page – http://anga.us/truthaboutgasland

Lets study this video in detail:

It contains 10 shots of children, 5 of parents, 1 of grandparents, 11 shots of smiling people, 2 counts of hugs, 6 shots of natural environments, a shot of a kid on a bed, kids on swings, a fairground, a naked mum sitting on the floor with her (presumably) naked child and a couple of shots taken from the p.o.v of a car on a street. *

Then what about these sound snipits read out by a very pleasant-sounding woman.

  • 0:04 ‘We have something special in this country, our people and our freedom to express our opinions and beliefs’ – This is good, this makes the viewer think, Josh Fox is entitled to his opinion. Note: no other country on earth apparently has special people.**
  • 0:21 ‘Natural gas provides clean domestic energy’ – I’m guessing this means clean as in no dirt, not CO2
  • 0:26 ‘Its our neighbours who work every day to produce it’ – Broad statement, that includes everyone and no one.
  • 0:38 ‘Responsibility to develop this natural resource with the constant sense of stewardship of our land, our air and our water’ – Not people, they can die because of Fracking
  • 3:05 ‘New innovations’ – Some environmental operation’s they are doing to make them sound really good, they only mention 1, but still.
  • 3:20 ‘Natural gas supports 2.8 million American jobs, it is reducing our nations dependence on foreign oil’ – Yay America, boo foreign oil.
  • 3:27 and its advancing clean air in our communities’ – Advance of making it a very rare thing.
  • 3:31 Natural gas emits virtually no mercury, or pollution creating particular matter’ – Natural gas also emits virtually no dark matter or environmental degradation particular matter…..

Some Gasland claims are also looked at.
That natural gas is exempt by feudal regulations. – Natural gas is more than likely looked at by feudal regulations, but the actual question raised is, why isn’t Hydraulic Fracturing. On top of that, at this point the video shows a list of regulations, no dates, or where these regulations are set (it uses the idea that most viewers will jump to the conclusion that these are the national regulations.)
That flaming tap water is caused by Fracking – This is false, as everyone knows flaming tap water is normal…
That fish are being killed by Fracking – Wrong again, as everyone knows it’s those dirty fossil fuel coal companies…

What this video gives you, is a blueprint for all company greenwash videos – just add some children, smilies, quotes that aim to focus on the morals of your audience and some claims that you can disprove via images and blaming others for environmental pollution and bingo a divided opinion on a non-clean energy source.

I also found this article on  Talisman‘s friendly Fracosaurus, Terry.
YES ladies & germs, a children’s colouring book aimed at promoting Fracking as smart and safe.
There is even a page to colour in, all about the fact gas rises into the air, where it can be forgotten about and not cause any environmental damage….

This blog has not been brought to you by America’s Natural Gas Alliance.

*0 shots of Hydraulic Fracturing, Fracking workers or Fracking neighbours.
** At some points, I’m being very sarcastic in this blog. Get used to it idiot.

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Captain America Vs the World

6 Jul

I like Captain America. Captain_America
Not because I’m a secret American patriot – I’m a proper British gent who likes tea and the word trousers. It is because out of all the superhero legends out there – he just cannot at all fit into the modern world

The main problem is his total persona of  ‘American’ patriotism.
Now they is nothing wrong with being patriotic – I just fit into the crowd of pure cynics who cannot comprehend Americans passion and who puts it on level par with dictator celebration just to annoy them.

The siamese quads have a nice day out

Back in the days of WWII he fitted in perfectly, he helped enlist American men, he made a nation believe they could win the war and he defeated the most evil Nazi of them all (Red Skull)

Comic book-writers though, could not let him lie down his shield and retire. He appears again and again woken up from cryogenic freezing in the following decades, having to face bigger distain towards American globalisation.

Ronald McDonald is the symbol of fast food, Captain America is the symbol of Americanisation and we know how popular there are these days

This distain may go a little bit unnoticed within the USA, however with a Captain America film on the horizon, then the following ‘The Avengers’ movie- producers might have to account for how the world feels.

They can either stick to their guns, and have it 100% patriotic, leading to huge profit within the good ole’ USA but a $0.00 profit around the rest of the world.
Or they could (unlikely) have the character realise he is a national gimmick laughed at internationally, a corporate brand just like Dr Manhattan, that the fact as he stands for 100% Americanism he could gain more enemies then the Bush administration. 

Either way it will be a huge political film – debated among patriots, cynics, communist, capitalists, terrorists, geeks and it will have explosions!