A few weeks ago Google+ was launched, currently best described like this
It joins a long list of social media platforms – from the ones worthy of a movie plot-line to localised efforts.
In fact my toolbar is linked to 11 social sites that I constantly jump through to share, comment, rate, talk and read up on favourite topics.
It must be said that this time is also spent messing about, finding stupid, gormless, childish jokes, photos, videos and rage comics but still…
The growth of social media and all of its wonders means its big business.
Which has meant companies all over the world had to create new ‘social media’ roles or hire social media guru consultants who basically say ‘create a Facebook page’ ‘here is how you use Twitter’ ‘connect with people’ in a professional manner with a powerpoint presentation. Because you know
– EVERYONE LOVES A BLOODY POWERPOINT!
Lets say your business is in a bit of a pickle and you need to resolve some issues, re-grow your image and make people have faith in you. Well what you need is a marketing campaign.
Involving creating content that addresses the issue and make your ‘fans’ feel like everything is back to normal and fine. It could be short statements on social media sites on how things are going or videos full of smiles, families and professional models pretending to be normal employed people and patronising statements along the lines of a mother saying to her child
‘No your silly dear, of course Santa is real’
This is where I bring youth in – from the stereotype of fat boys sitting at their computer playing WOW, to the real stereotype of face covered make up girls doing that odd duckface and taking a photo at an odd angle for their profile pic.
WE are obsessed with social media, because we are obsessed by being social.
The only reason I got an email back in the 90’s was to use MSN and chat to friends.
We have created content just to amuse our friends, shared our personally stories and created a following without having consultant meetings.
Also we don’t have to make our customers or loyal fans like us again, because as youth – we are yet to do anything wrong!
“I’ve come up with a set of rules that describe our reactions to technologies:
1. Anything that is in the world when you’re born is normal and ordinary and is just a natural part of the way the world works.
2. Anything that’s invented between when you’re fifteen and thirty-five is new and exciting and revolutionary and you can probably get a career in it.
3. Anything invented after you’re thirty-five is against the natural order of things.
As we grow up, making careers for ourselves (maybe some of us will become consultants, but cool ones) and become wise to the world via all the social media,
we can notice the bullcrap and really engage with what others our age are doing,
whether it is talking about Justin Bieber or aiming for future we want to live in-
via sharing links, petitions, news, campaigns; its contagious, it may even make us go outside a little bit – to socialise and grow those connections and change the world.
Check the social links of all these lot as a perfect example:-
So to sum it up youth are always on social media as we like to socialise, we take in what other youth share, we build on that into our adult life, youth are like diamonds in the sun and diamonds are forever.
This blog is taking from the Road to Rio+20 blog, for which I create and promote and stuff.